Using web-based foreign advertisements in international marketing classes
Jason Ryan
| Year of publication: |
2011
|
|---|---|
| Authors: | Ryan, Jason |
| Published in: |
Journal of education for business. - Washington,DC : Heldref, ISSN 0883-2323, ZDB-ID 633641-3. - Vol. 86.2011, 3, p. 171-177
|
| Subject: | Internationales Marketing | International marketing | Werbung | Advertising | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008992020