Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Kevin R. Betts, Kathryn J. Aikin, Panne Burke, Stephanie Miles, and Shane Mannis
| Year of publication: |
2022
|
|---|---|
| Authors: | Betts, Kevin R. ; Aikin, Kathryn J. ; Burke, Panne ; Miles, Stephanie ; Mannis, Shane |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 39.2022, 1, p. 4-22
|
| Subject: | Adequate provision | digital divide | direct-to-consumer prescription drug advertising | non-internet users | offline population | risk communication | Arzneimittel | Pharmaceuticals | Digitale Spaltung | Digital divide | Werbung | Advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2021.1989747 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013336367