Consumers’ evaluation of brief summary formats of print direct-to-consumer advertisements
Nilesh Bhutada; Aparna Deshpande, Ajit Menon and Matthew Perri
| Year of publication: |
2013
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|---|---|
| Authors: | Bhutada, Nilesh ; Deshpande, Aparna ; Menon, Ajit ; Perri, Matthew |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 7.2013, 3, p. 296-312
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| Subject: | Brief summary | Direct-to-consumer advertising | Information processing | Risk communication | Direktmarketing | Direct marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Informationsverhalten | Information behaviour | Arzneimittel | Pharmaceuticals |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009790609