Relationship between direct-to-consumer advertising and consumers' decision-making
Abdel-Aziz Ahmad Sharabati; Hamzeh Salim Khraim; Rami Atta Khateeb
| Year of publication: |
2014
|
|---|---|
| Authors: | Sharabati, Abdel-Aziz Ahmad ; Khraim, Hamzeh Salim ; Khateeb, Rami Atta |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 8.2014, 2, p. 178-192
|
| Subject: | Direct-to-consumer advertising (DTCA) | Consumer's economical situation (income) | consumers' decision-making (CDM) | Healthcare awareness | Madical information source | Over the counter (OTC) | Konsumentenverhalten | Consumer behaviour | Direktmarketing | Direct marketing | Werbewirkung | Advertising effects | Arzneimittel | Pharmaceuticals | Werbung | Advertising | Informationsverhalten | Information behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388961