Utilization of theory of planned behavior to predict consumer behavioral intention toward "buy-local" campaign : do national identity expressions matter?
Dudi Amarullah and Tanti Handriana
| Year of publication: |
2023
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|---|---|
| Authors: | Amarullah, Dudi ; Handriana, Tanti |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 35.2023, 5, p. 526-541
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| Subject: | "Buy-local" campaign | national identity expressions | participation intention | theory of planned behavior | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Verhaltensökonomik | Behavioral economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2022.2150735 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014422444