Valuation of customers' word of mouth referrals : approach and first result
Tomás Bayón ; Florian v. Wangenheim
| Year of publication: |
2002
|
|---|---|
| Authors: | Bayón, Tomás ; Wangenheim, Florian von |
| Publisher: |
Bruchsal |
| Extent: | [12] Bl. |
|---|---|
| Series: | Working paper / International University in Germany, School of Business Administration. - Bruchsal, ISSN 1613-6691. - Vol. 10 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004819138