Value-based pricing in digital platforms : a machine learning approach to signaling beyond core product attributes in cross-platform settings
Tatjana Christen, Manuel Hess, Dietmar Grichnik, Joakim Wincent
| Year of publication: |
2022
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|---|---|
| Authors: | Christen, Tatjana ; Heß, Manuel ; Grichnik, Dietmar ; Wincent, Joakim |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 152.2022, p. 82-92
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| Subject: | Accommodation industry | Cross-platform | Signaling theory | Value-based pricing | Preismanagement | Pricing strategy | Signalling | Künstliche Intelligenz | Artificial intelligence | Digitale Plattform | Digital platform | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.07.042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013493963