Value co-creation in the B2B context : a diagnosis of knowledge management based on multiple case studies
Andrei Bonamigo, Camila Guimarães Frech and Ana Carolina Custódio Lopes
| Year of publication: |
2022
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|---|---|
| Authors: | Bonamigo, Andrei ; Guimarães Frech, Camila ; Lopes, Ana Carolina Custódio |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 7, p. 1449-1462
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| Subject: | B2B | Business-to-business service | Industrial service | Knowledge management | Multiple case study | Value co-creation | Wissensmanagement | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Dienstleistungssektor | Service industry | Unternehmensdienstleistung | Business services | Service-Dominant Logic | Service-dominant logic |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-11-2020-0528 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013400122