Value co-destruction between customers and frontline employees : a social system perspective
Muhammad Kashif (GIFT Business School, GIFT University, Gujranwala, Pakistan), and Anna Zarkada (Department of Business Administration, Athens University of Economics and Business, Athens, Greece)
| Year of publication: |
2015
|
|---|---|
| Authors: | Kashif, Muhammad ; Zarkada, Anna |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 6, p. 672-691
|
| Subject: | Pakistan | Marketing | Banking | S-D logic | Customer misbehaviour | Social system | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-09-2014-0121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011456298