Value-creating functions, satisfaction and loyalty in business markets: a categorical variable approach using a robust methodology under structural equation modeling

Increasing business-to-business buyer word-of-mouth and share-of-purchase

Anaza, Nwamaka A., (2014)

Does the hierarchical position of the buyer make a difference? : the influence of perceived adaptive selling on customer satisfaction and loyalty in a business-to-business context

Román, Sergio, (2014)

Heterogeneity in the quality-satisfaction-loyalty framework

Human, Gert, (2014)