Value creation character and value assessment responsibility
Magnus Johansson, Göran Olsson and Linn Andersson
| Year of publication: |
February 2017
|
|---|---|
| Authors: | Johansson, Magnus ; Olsson, Göran ; Andersson, Linn |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 16.2017, 1, p. 56-75
|
| Subject: | value | assessment | pricing | creation | B2B | segment | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | B-to-B-Marketing | Business-to-business marketing | Bewertung | Evaluation | Lieferantenmanagement | Supplier relationship management | Soziale Werte | Social values |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-016-0052-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011631941