Value creation in brand alliances : a network approach
| Year of publication: |
2007-09
|
|---|---|
| Authors: | Coulibaly, Mantiaba ; Sauvée, Loïc |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Alliance | Brand | Governance | Network | Value |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Classification: | G34 - Mergers; Acquisitions; Restructuring; Corporate Governance |
| Source: |
Persistent link: https://www.econbiz.de/10011072609