Value creation in data-centric B2B platforms : a model based on multiple case studies
Year of publication: |
2024
|
---|---|
Authors: | Mancuso, Ilaria ; Messeni Petruzzelli, Antonio ; Panniello, Umberto |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 119.2024, p. 1-14
|
Subject: | Business to business | Data acquisition and manipulation | Innovation platforms | Multi-sided transactional platforms | Relationships | Value creation | Betriebliche Wertschöpfung | Digitale Plattform | Digital platform | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Netzwerkökonomik | Network economics | Geschäftsmodell | Business model | Innovation | Electronic Commerce | E-commerce | Manipulation | Übernahme | Takeover |
-
Leveraging value creation to drive the growth of B2B platforms
Anderson, Edward G. <Jr.>, (2022)
-
Rana, Nripendra P., (2023)
-
How to capture the B2B platform opportunity
Riemensperger, Frank, (2020)
- More ...
-
Mancuso, Ilaria, (2023)
-
Nurturing strategic agility through corporate venturing advisory : an exploratory analysis
Mancuso, Ilaria, (2024)
-
Leadership in the metaverse : building and integrating digital capabilities
Mancuso, Ilaria, (2024)
- More ...