Value creation in the market ecosystem : a Service-Dominant logic perspective
Georgia Katsifaraki ; University of Cyprus, Department of Economics
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Katsifaraki, Georgia |
| Institutions: | Panepistēmio Kypru / Department of Economics (issuing body) |
| Publisher: |
Nicosia, Cyprus : Department of Economics, University of Cyprus |
| Subject: | value co-creation | Service-Dominant logic | Value-based strategy | service ecosystem | value propositions | cooperative game theory | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory | Kundenintegration | Customer integration | Kundenwert | Customer value | Dienstleistung | Services | Beziehungsmarketing | Relationship marketing | Kooperatives Spiel | Cooperative game |
freely available