Value dimensions and relationship postures in dyadic "key relationship programmes"
by Stephan Henneberg, Catherine Pardo, Stefanos Mouzas and Peter Naudé
| Year of publication: |
2014
|
|---|---|
| Authors: | Henneberg, Stephan ; Pardo, Catherine ; Mouzas, Stefanos ; Naudé, Peter |
| Published in: |
Handbook of strategic account management : a comprehensive resource. - Chichester, West Sussex : Wiley, ISBN 978-1-118-50908-1. - 2014, p. 191-204
|
| Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Soziale Werte | Social values |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010341361