Value-driven channel strategy : extending the lean approach
R. Eric Reidenbach; Reginald W. Goeke
| Year of publication: |
c 2006 ; 1. ed
|
|---|---|
| Authors: | Reidenbach, R. Eric ; Goeke, Reginald W. |
| Publisher: |
Milwaukee, Wisc. : ASQ Quality Press |
| Subject: | Vertriebsweg | Distribution channel | Lean Management | Lean management | Qualitätsmanagement | Quality management | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XV, 171 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 163) and index Expanding lean thinking -- The value advantage -- Six propositions of channel value that drive lean distribution -- How do markets define value? -- Linking value drivers to value delivery systems -- Value stream analysis : a process overview -- Becoming lean -- Vsa in action -- Managing channel loyalty : a necessary condition for lean initiatives -- Implementing lean thinking within the channel environment -- Appendix a understanding the value model -- Appendix b the competitive value matrix -- Appendix c acquisition and retention tools -- Appendix d how do you capture customer value definitions? |
| ISBN: | 0-87389-659-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002764198