Value-driven channel strategy : extending the lean approach
R. Eric Reidenbach ; Reginald W. Goeke
| Year of publication: |
2006 ; 1. ed
|
|---|---|
| Authors: | Reidenbach, R. Eric ; Goeke, Reginald W. |
| Publisher: |
Milwaukee, Wisc. : ASQ Quality Press |
| Subject: | Strategische Planung | Wertorientierung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 171 S. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 163) and index Erscheinungsjahr in Vorlageform:c 2006 |
| ISBN: | 0-87389-659-9 |
| Classification: | Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004856108