Value evaluation of customer experience using consumer generated content
Shilpa Iyanna; Carmela Bosangit; Amrul Asraf Mohd-Any
| Year of publication: |
2012
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| Authors: | Iyanna, Shilpa ; Bosangit, Carmela ; Mohd-Any, Amrul Asraf |
| Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 25365575. - Vol. 5.2012, 2, p. 89-102
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010039110