Value-in-use : antecedents, dimensions, and consequences
by Katherina Bruns and Frank Jacob
| Year of publication: |
2016
|
|---|---|
| Authors: | Bruns, Katherina ; Jacob, Frank |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 38.2016, 3, p. 135-149
|
| Subject: | Customer value | value-in-use | service-dominant logic | co-creation | resource integration | Kundenwert | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011566853