Value innovation and marketing capabilities in dynamic environments : a dynamic capability perspective
Reza Kachouie, Felix T. Mavondo and Véronique Ambrosini
| Year of publication: |
2024
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|---|---|
| Authors: | Kachouie, Reza ; Mavondo, Felix T. ; Ambrosini, Veronique |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 32.2024, 1, p. 49-64
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| Subject: | dynamic capabilities | environmental dynamism | marketing capabilities | Value innovation | Dynamische Kompetenzen | Dynamic capabilities | Innovation | Strategisches Management | Strategic management | Marketing | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view | Capability-Ansatz | Capability approach | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2022.2129748 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553118