Value proposition test-driving for service innovation : how frontline employees innovate value propositions
Maria Åkesson, Per Skålén, Bo Edvardsson and Anna Stålhammar (CTF-Service Research Center, Karlstad University, Karlstad, Sweden)
| Year of publication: |
2016
|
|---|---|
| Authors: | Åkesson, Maria ; Skålén, Per ; Edvardsson, Bo ; Stålhammar, Anna |
| Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 26.2016, 3, p. 338-362
|
| Subject: | Service-dominant logic | Resource integration | Service innovation | Value proposition | Employee-driven innovation | Value proposition test-driving | Service-Dominant Logic | Innovationsmanagement | Innovation management | Innovation | Dienstleistungsinnovation | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-10-2014-0242 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011528303