Innovation in service ecosystems : an empirical study of the integration of values, brands, service systems and experience rooms
Kotaiba Aal (Karlstad University, Karlstad, Sweden), Laura Di Pietro (Department of Business Studies, Roma Tre University, Rome, Italy), Bo Edvardsson (Karlstad University, Karlstad, Sweden), and Maria Francesca Renzi and Roberta Guglielmetti Mugion (Department of Business Studies, Roma Tre University, Rome, Italy)
| Year of publication: |
2016
|
|---|---|
| Authors: | Aal, Kotaiba ; Di Pietro, Laura ; Edvardsson, Bo ; Renzi, Maria Francesca ; Guglielmetti Mugion, Roberta |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 27.2016, 4, p. 619-651
|
| Subject: | Service-dominant logic | Brands | Service innovation | Resource integration | Service ecosystem | Values resonance | Service-Dominant Logic | Dienstleistung | Services | Markenführung | Brand management | Innovation | Betriebliche Wertschöpfung | Value creation | Dienstleistungsinnovation | Kundenintegration | Customer integration | Dienstleistungsmarketing | Services marketing | Dienstleistungssektor | Service industry | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-02-2015-0044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011563721