Variance decomposition analysis: What is it and how to perform it : a complete guide for B2B researchers
Year of publication: |
2022
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Authors: | Zaefarian, Ghasem ; Iurkov, Viacheslav ; Koval, Mariia |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 107.2022, p. 315-322
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Subject: | B2B firms | Variance decomposition | Multilevel methods | Step-by-step guide | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Dekompositionsverfahren | Decomposition method |
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