Vicarious goal fulfillment : when the mere presence of a healthy option leads to an ironically indulgent decision

Keith Wilcox; Beth Vallen; Lauren Block; Gavan J. Fitzsimons

Year of publication:	2009
Authors:	Wilcox, Keith ; Vallen, Beth ; Block, Lauren ; Fitzsimons, Gavan J.
Published in:	Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 3, p. 380-393
Subject:	Konsumentenverhalten \| Consumer behaviour \| Lebensmittel \| Food \| Ernährungsverhalten \| Eating habit \| Experiment \| USA \| United States

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