Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Jonna Koponen, Jaakko Metsola, Lotta Salin, Joona Keränen
| Year of publication: |
2024
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|---|---|
| Authors: | Koponen, Jonna ; Metsola, Jaakko ; Salin, Lotta ; Keränen, Joona |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 119.2024, p. 238-251
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| Subject: | B2B selling | Cross-cultural | Customer relationships | International sales | Social presence | Video-based sales interaction | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Verkauf | Selling | Lieferantenmanagement | Supplier relationship management | Verkaufspersonal | Salespeople | Internationales Marketing | International marketing | Vertrieb | Physical distribution | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Absatz | Sales | Interkulturelles Management | Cross-cultural management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.05.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014555774