Videogames-as-a-service : how does in-game value co-creation enhance premium gaming co-creation experience for players?
Ali Hussain, Muhammad Farrukh Abid, Amjad Shamim, Ding Hooi Ting, Md Abu Toha
| Year of publication: |
2023
|
|---|---|
| Authors: | Ali Hussain ; Muhammad Farrukh Abid ; Shamim, Amjad ; Ding Hooi Ting ; Md Abu Toha |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 70.2023, p. 1-15
|
| Subject: | Video games | Premium gaming services | S-D logic | Value co-creation | Co-creation experience | Kundenintegration | Customer integration | Computerspiel | Video game | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic | Spieltheorie | Game theory | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103128 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014235373