Virtual customer environments : IT-enabled customer co-innovation and value co-creation
Year of publication: |
2010
|
---|---|
Authors: | Nambisan, Satish |
Published in: |
Information technology and product development. - New York : Springer, ISBN 1-4419-1080-8. - 2010, p. 109-127
|
Subject: | Social Web | Social web | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Betriebliche Wertschöpfung | Value creation |
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