Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung : Modellentwicklung, Validierung und empirische Untersuchung
Year of publication: |
[2020]
|
---|---|
Authors: | Harz, Nathalie |
Other Persons: | Homburg, Christian (foreword, degree supervisor) |
Institutions: | Springer Fachmedien Wiesbaden (publisher) ; Universität Mannheim (degree granting) |
Publisher: |
Wiesbaden : Springer Gabler |
Subject: | Produktentwicklung | New product development | Absatz | Sales | Prognoseverfahren | Forecasting model | Virtuelle Realität | Virtual reality | Deutschland | Germany | Produkteinführung | Absatzprognose | Marktforschung |
Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
Extent: | XVI, 166 Seiten Illustrationen, Diagramme 21 cm x 15 cm |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | German |
Thesis: | Dissertation, Universität Mannheim, 2019 |
Notes: | Literaturverzeichnis: Seite 151-166 |
ISBN: | 978-3-658-29034-4 ; 3-658-29034-X |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Heise, Bettina, (2009)
-
Ritzel, Alexander, (2017)
-
Marktsimulation und Absatzprognose in der Automobilindustrie
Hofer, Markus B., (2003)
- More ...
-
Kohles, Alexander, (2019)
-
Lauer, Karin, (2018)
-
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie, (2022)
- More ...