Virtual worlds and e-commerce : technologies and applications for building customer relationships

Barbara Ciaramitaro, [editor]

"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher

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Year of publication:	c 2011
Other Persons:	Ciaramitaro, Barbara L. (contributor)
Publisher:	Hershey, Pa. [u.a.] : Business Science Reference
Subject:	Electronic Commerce \| E-commerce \| Beziehungsmarketing \| Relationship marketing \| Virtuelle Realität \| Virtual reality \| Social Web \| Social web \| Internet
Description of contents:	Table of Contents [gbv.de]
Published items:	18 hits in ECONIS - Online Catalogue of the ZBW