I virtually try it ... I want it ! : virtual Fitting Room : a tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions

Marie Beck, Dominique Crié

Year of publication:	January 2018
Authors:	Beck, Marie ; Crié, Dominique
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 40.2018, p. 279-286
Subject:	Virtual fitting room \| Cross-channel \| Curiosity \| Intention to patronize \| Intention to purchase \| Konsumentenverhalten \| Consumer behaviour \| Virtuelle Realität \| Virtual reality \| Online-Handel \| Online retailing \| Virtuelle Organisation \| Virtual organization \| Social Web \| Social web \| Virtuelles Team \| Virtual team \| Kaufentscheidung \| Purchase decision

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