Visual elements in advertising enhance odor perception and purchase intention : the role of mental imagery in multi-sensory marketing
Minghui Lyu, Qi Huang
| Year of publication: |
2024
|
|---|---|
| Authors: | Lyu, Minghui ; Huang, Qi |
| Subject: | Mental imagery | Odor | Purchase intention | Sensory marketing | Visual advertising | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Kognition | Cognition | Werbung | Advertising | Werbewirkung | Advertising effects | Emotion | Visualisierung | Visualization |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103752 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015085041