Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric?
| Year of publication: |
2008
|
|---|---|
| Authors: | Jeong, Se-Hoon |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 14.2008, 1, p. 59
|