Visual references in the description of print advertisements : a four-country cross-cultural analysis

Martyna Gliniecka

Year of publication:	2022
Authors:	Gliniecka, Martyna
Subject:	advertising translations \| advertising visuals \| cross-cultural advertising \| international marketing \| standardization and adaptation \| Internationales Marketing \| International marketing \| Werbung \| Advertising \| Kulturelle Identität \| Cultural identity \| Standardisierung \| Standardization \| Werbewirkung \| Advertising effects \| Printwerbung \| Print advertising \| Visualisierung \| Visualization \| Konsumentenverhalten \| Consumer behaviour \| Nationalkultur \| National culture

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