VISUALSCAPE : a scale to measure visuel experience in retailing
Shilpa Bagdare and Subhadip Roy
| Year of publication: |
October-December 2016
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|---|---|
| Authors: | Bagdare, Shilpa ; Roy, Subhadip |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 37.2016, 4, p. 272-287
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| Subject: | India | retailing | structural equation modeling | visual experience | VISUALSCAPE scale | Indien | Einzelhandel | Retail trade | Messung | Measurement | Strukturgleichungsmodell | Structural equation model | Experiment | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2016.1217684 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011628472