Vivid-memory formation through experiential value in the context of the international industrial exhibition
Year of publication: |
January-April 2017
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Authors: | Ahn, Young-joo ; Hyun, Sunghyup Sean ; Kim, Insin |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 34.2017, 1/3, p. 291-311
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Subject: | Vividness | experiential value | mementos | storytelling intentions | patronage intentions |
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