Wait for free : a consumption-decelerating promotion for serialized digital media
Jangwon Choi, Inyoung Chae, and Fred Feinberg
| Year of publication: |
2025
|
|---|---|
| Authors: | Choi, Jangwon ; Chae, Inyoung ; Feinberg, Fred M. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 62.2025, 1, p. 136-153
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| Subject: | serialized digital content | wait for free | promotional spillovers | digital content monetization | promotion optimization | Digitale Güter | Digital goods | Online-Marketing | Internet marketing | Digitale Medien | Digital media | Digitalisierung | Digitization | Verkaufsförderung | Sales promotion | Spillover-Effekt | Spillover effect |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437241270194 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015175331