Wanted! : investigating how elements from the personal usage context affect Gen Z consumers' value-in-use experience and engagement with mobile service
Year of publication: |
2023
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Authors: | Zou, Yi ; Riel, Allard C. R. van ; Streukens, Sandra ; Bloemer, Johanna M. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-14
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Subject: | Context | Conditional value | Mobile self-service | Value-in-use | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Selbstbedienung | Self-service | Kundenwert | Customer value | Dienstleistungsqualität | Service quality |
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