Warm glow or extra charge? : the ambivalent effect of corporate social responsibility activities on customers’ perceived price fairness
Johannes Habel, Laura Marie Schons, Sascha Alavi, & Jan Wieseke
| Year of publication: |
January 2016
|
|---|---|
| Authors: | Habel, Johannes ; Edinger-Schons, Laura Marie ; Alavi, Sascha ; Wieseke, Jan |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 80.2016, 1, p. 84-105
|
| Subject: | corporate social responsibility | price fairness | cost perceptions | behavioral pricing | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Gerechtigkeit | Justice | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.14.0389 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011507459