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Addressing the wicked problem of American gun violence : consumer interest groups as macro-social marketers
Huff, Aimee Dinnin, (2017)
Macro-social marketing insights : systems thinking for wicked problems
Kennedy, Ann-Marie, (2020)
Macro-level interventions in systems of wicked consumption
Orazi, Davide C., (2020)
Macro-systems role of marketing : do we trade environment for welfare?
Kadirov, Djavlonbek, (2011)
Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek, (2015)
Towards a theory of marketing systems as the public good
Kadirov, Djavlonbek, (2018)