Warriors on the high wire : the balancing act of brand leadership in the twenty-first century
Fiona Gilmore
| Year of publication: |
2003
|
|---|---|
| Authors: | Gilmore, Fiona |
| Publisher: |
London : ProfileBooks |
| Subject: | Product management | Brand name products | Marketing | Markenpolitik | Wettbewerbsstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 264 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index. - Originally published: 2001 |
| ISBN: | 1-86197-611-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004775667