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Was ist neu an ZDFneo? : Analyse, Strategie und Organisation einer Markt-Positionierung

Norbert Himmler; Lutz Köhler
Year of publication:
2011
Authors: Himmler, Norbert ; Köhler, Lutz
Published in:
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation. - Hamburg : New-Business-Verl., ISSN 1613-0669, ZDB-ID 2142192-4. - Vol. 8.2011, 1, p. 22-30
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