Is a website known by the banner ads it hosts? Assessing forward and reciprocal spillover effects of banner ads and host websites
| Year of publication: |
2012
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| Authors: | Chaturvedi Thota, Sweta ; Song, Ji Hee ; Biswas, Abhijit |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 31.2012, 4, p. 877-907
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