Website stage model for Brazilian wineries : an analysis of presence in digital and mobile media
Ana Paula Kieling, Rafael Tezza and Guilherme Lima Vargas
| Year of publication: |
2023
|
|---|---|
| Authors: | Kieling, Ana Paula ; Tezza, Rafael ; Vargas, Guilherme Lima |
| Published in: |
International journal of wine business research. - Bradford : Emerald, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 35.2023, 1, p. 45-65
|
| Subject: | Digital media | Marketing strategy | Mobile | SMEs | Stage model | Website evaluation | Wine industry | Website | Weinbau | Online-Marketing | Internet marketing | KMU | SME | Digitale Medien | Marketingmanagement | Marketing management | Brasilien | Brazil | Electronic Commerce | E-commerce | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-05-2021-0032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014335593