Weight loss through virtual support communities : a role for identity-based motivation in public commitment
Tonya Williams Bradford & Sonya A. Grier & Geraldine Rosa Henderson
| Year of publication: |
November 2017
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| Authors: | Bradford, Tonya Williams ; Grier, Sonya A. ; Henderson, Geraldine Rosa |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 40.2017, p. 9-23
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| Subject: | Virtual communities | Virtual support communities | Public commitment | Identity-based motivation | Social identity | Weight loss | Social Web | Social web | Motivation | Persönlichkeitspsychologie | Personality psychology | Virtuelles Team | Virtual team | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2017.06.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011777297