A real child in a virtual world : exploring whether children's participation in MMORPGs transforms them into virtual retail shoppers
Monali Hota and Maud Derbaix
| Year of publication: |
2016
|
|---|---|
| Authors: | Hota, Monali ; Derbaix, Maud |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 44.2016, 11, p. 1132-1148
|
| Subject: | Gender differences | Motivations | Children | Online games | Social development | Virtual communities | Social Web | Social web | Kinder | Computerspiel | Video game | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade | Virtuelles Team | Virtual team | Zielgruppe | Target group | Geschlecht | Gender | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-12-2015-0183 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011640060