Werbeeffizienzmessung
Werner Pepels
| Year of publication: |
1996
|
|---|---|
| Authors: | Pepels, Werner |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Werbeerfolgskontrolle | Werbewirkungsanalyse |
| Extent: | VII, 320 S. |
|---|---|
| Series: | Sammlung Poeschel : betriebswirtschaftliche Studienbücher. - Stuttgart : Poeschel. - Vol. 147 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-7910-9209-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004919619