Wertorientiertes Customer Relationship Management vor dem Hintergrund vernetzter Kunden
vorgelegt von Andrea Landherr
| Year of publication: |
2013
|
|---|---|
| Authors: | Landherr, Andrea |
| Subject: | Beziehungsmarketing | Relationship marketing | Shareholder Value | Shareholder value | Kundenwert | Customer value | Social Web | Social web | Theorie | Theory |
| Extent: | Online-Ressource (181 Bl. in getr. Zählung) Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Sammlung ; Collection of articles written by one author ; Thesis |
| Language: | German |
| Thesis: | Augsburg, Univ., Diss., 2013 |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399134