Wettbewerbsvorteile durch Kunden-Feedback: eine Analyse "schlanker" Instrumente der qualitativen Informationsgewinnung für KMU

Bernd Günter; Sabrina Helm; Jochen Schlei

Year of publication:	2000
Authors:	Günter, Bernd ; Helm, Sabrina ; Schlei, Jochen
Published in:	Marketing in kleinen und mittleren Unternehmen. - München : Vahlen, ISBN 3-8006-2596-2. - 2000, p. 183-198
Subject:	KMU \| SME \| Marktforschung \| Market research \| Lieferantenmanagement \| Supplier relationship management \| Marketingmanagement \| Marketing management \| Kundenanalyse \| Customer analysis \| Beziehungsmarketing \| Relationship marketing \| Theorie \| Theory

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