What "advertising knowledge" comprises and how to get it
John R. Rossiter
| Year of publication: |
2011
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|---|---|
| Authors: | Rossiter, John R. |
| Other Persons: | Armstrong, J. Scott (contributor) |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 30.2011, 5, p. 774-785
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| Subject: | J. Scott Armstrong | Werbung | Advertising | Erfolgsfaktor | Success factor | Kritik | Criticism |
Kommentar zu:
Armstrong, J. Scott: Evidence-based advertising GBV=N
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