What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Samy Belaid, Sedki Karoui, Jérôme Lacoeuilhe, and Dorsaf Fehri
| Year of publication: |
2023
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|---|---|
| Authors: | Belaid, Samy ; Karoui, Sedki ; Lacoeuilhe, Jérôme ; Fehri, Dorsaf |
| Published in: |
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023. - Cham : Springer Nature Switzerland, ISBN 978-3-031-32894-7. - 2023, p. 13-22
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| Subject: | Attitude | Occasional Buyers | Private Label Brand | Trust | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Vertrauen | Confidence |
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